Talk:Epic Rap Battles of History 53/@comment-25209034-20150607000906/@comment-4328703-20150607012243

It's all about the characters that they use. If they're using people like Vader, Hitler, Jobs and Gates whom are very often searched for on YouTube, then those videos have no problem staying popular. Relevancy also counts in the regard, the reason Obama vs Romney is one of their most successful ones is because elections are always going to be one of the most internet searched things while they're going on. So they have to use a mix of relevancy and popularity.

This is the reason that Bill and Ted vs Lewis and Clark isn't doing all that hot in it's first two weeks. Neither are relevant anymore and absolutely nobody searches for things about them on YouTube, so not as many new people to the rap battles are gonna end up seeing it in their suggested videos feed.

This also brings up the interesting question of when will ERB stop being successful, and ultimately that's when all major pop culture characters are used up and they're left with the obscure people like bill and Ted to use.